Photography marketing is crucial for any industry! Read this article and discover what to use and what not to use in travel marketing imagery!
Content marketing and photography in the travel industry are entering a new era of incredible opportunities. Finally, the resorts and the hotels are able to inspire, entertain, and connect with customers before their travel journey begins.
The professional marketers are using fascinating visuals and video to sell not only accommodation but experiences as well. Some of the most fascinating examples include excursions, local dining, and cultural activities. The best thing about all of this is they take viewers on a visual travel experience that feels honest, open, adventurous, and fun. The destinations you want to visit are brought to life in ways you can see and feel.
When it comes to photography marketing, you have to be really smart. You can’t allow yourself to make mistakes as your competitors will destroy you.
In this article, we are going to present you what types of photographs work and what type of photographs don’t work in travel marketing imagery.
Photos that Work
We advise you to determine a consistent voice and style that is both relatable and human and use high-quality video and photography to build a meaningful relationship with the viewers and your potential clients.
Here is what you need to keep in mind:
- Authentic, unique, and street-level photos
- 360-degree photography boosts time of website by 34%
- Facebook posts from brands that included photos earned 87% of all engagements
- Tweets with photos earned up to 89% more favorites, 18% more clicks, and 150% more re-tweets
Photos that Don’t Work
Now that you know what type of photos work best in travel marketing imagery, it is helpful if you know what type of photos don’t actually work. Sometimes, the content marketing simply can miss the mark when photos are outdated on don’t resonate with viewers and potential clients. You should know that sometimes even generic photos of beaches and palm trees can seem uninteresting.
- The average individual gets distracted in 8 seconds
- 81% of individuals only skim the content they read online
- Low-quality photos don’t convert
Use these tips and determine what type of photography marketing suits your business the most! Make a plan, come up with a suitable strategy, and choose the best way to promote your brand!
— Envira Gallery (@enviragallery) 28 de junio de 2017