If you are a professional photographer who owns a website and a serious business, it is highly recommendable to keep an eye on the latest trends in photography website and website design so you can update your website every few years.
As standards and technologies transform, your website may become outdated and boring if it does not change as well. There are some trends from the past that today are just a common practice. For instance, the abandonment of Flash for HTML5, a focus on Search Engine Optimization, a silence on the site (no more music auto-playing), and so much more. Similarly, there are some trends and changes in photography website design that will eventually fade.
The point is that you need to keep an eye on the trends, so you can successfully and effectively run your business. Of course, no trend is worth implementing and using merely for the sake of being modern and following a trend. That is not what we are saying here. For each new trend in photography website design, as a business owner, you should ask yourself:
Will this trend enhance the user experience of my website?
Does this trend fit my goals?
If the answer to these questions is NO, it means that you should not implement that trend. You can let it go for now. There is no need to do something if you don’t have a benefit out of it.